【DinosaurD】What optimizations and upgrades can digital signage bring to restaurants?
Consumers who have visited KFC or McDonald's must have a deep impression of the electronic menu boards at the service counter. These electronic menu boards have dynamic display effects and are often eye-catching, providing a better experience for consumers. Although many restaurants in the market are now imitating the menu display methods of KFC and McDonald's, the current mainstream is still ordinary light box displays and paper menus, which have little appeal to consumers. So, for today's restaurants, what kind of optimization and upgrades can digital signage products bring?
01
Attract the attention of passers-by
Where there are restaurants, there are always all kinds of delicious foods gathered. For consumers, it's very difficult for them to decide which restaurant to go to. At this time, we need to help them make the choice! You can imagine, if there is a restaurant next to you with various welcome poster machines at the entrance, showing dynamic food in front of you, wouldn't it increase the probability of you entering this store for an experience?
02
Provide convenience for customers when ordering food
If attracting customers to the restaurant is the first step, then the next thing to do is to provide them with a good ordering experience. As mentioned earlier, electronic menus can dynamically display the restaurant's food items, and they have a very good effect for some of the main products. Of course, this is only one aspect of providing convenience for consumers. To improve the efficiency of consumers' ordering, some restaurants have also started to apply self-service ordering machines. Consumers can order and pay by themselves, eliminating the cumbersome queueing process.
03
Increase consumer interaction
A few restaurants, in order to provide a better experience for customers who come to dine there, often add some interactive entertainment facilities. During the waiting period for their meals or after the meal, customers can interact with the display screens and play some fun games. Smart merchants often give out coupons to customers after these games, encouraging them to make a second purchase.
From attracting customers' attention, to providing a pleasant ordering experience, and finally to encouraging consumers to return through interaction. Digital signage undoubtedly can bring unexpected optimization and upgrades to current restaurants, and offer customers a more superior experience. It is believed that with the continuous informatization of society, digital signage products will definitely become the mainstream in the market in the future.
