Where are the advantages of LCD advertising machines reflected?
The advertising machine is a new generation of intelligent device. It constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. It conducts advertising promotion through various multimedia materials such as pictures, texts, videos and small plug-ins (weather, exchange rate, etc.). The original idea of the advertising machine was to turn passive advertising into active advertising. Therefore, the interactivity of the advertising machine enables it to have many public service functions and attract customers to browse advertisements actively.
The original mission of the advertising machine when it was first created was to change the passive mode of advertising dissemination and attract customers to browse advertisements actively through interactive means. And the development direction of the advertising machine has always been continuing this mission: intelligent interaction, public services, entertainment interaction, etc.
The LCD advertising machine is exactly what is commonly referred to as a liquid crystal advertising machine. Its English name is: ADVERTISING LCD DISPLAYER.
The basic principle of LCD is that the light from the backlight source shines on the polarizing plate. After passing through the polarizing plate, the light becomes polarized. The polarized light then passes through the liquid crystal. Due to the influence of the voltage generated by the electrodes on the arrangement of the liquid crystal molecules, the liquid crystal can change the polarization angle of the polarized light. Different polarization angles result in different light intensities. Different intensities of light then pass through the red, blue, and green elements of the color filter, and various brightness and different color elements will be displayed. Finally, through each pixel, various images and graphics that can be seen by the naked eye can be formed.
Temporal domain
The ultimate goal of the advertising machine is to occupy the advertising market share. Because the advertising machine can conduct advertising dissemination beyond time constraints and spatial limitations, enabling the advertisement to be disseminated without being restricted by time and space, media companies will broadcast advertisements for more extended periods of time. Meanwhile, the advertising machine is always ready 24 hours a day, anywhere and anytime.
According to the requirements of many media companies, the general advertising machine is equipped with on-off time slots to play advertisements, effectively spreading and showcasing the advertising effect.
multimedia feature
The design of advertising machines can convey various media information, such as text, sound, and images, transforming the dull and abstract advertisements into more vivid and humanized ones. Moreover, it can fully leverage the creativity and initiative of media companies.
individuation
The promotional activities on the advertising machines are individualized, rational, consumer-driven, non-coercive, and progressive. They are also a low-cost and humanized promotion method, avoiding the interference of pushy salespeople and establishing a long-term and good relationship with consumers through information provision.
growth
Advertising machines are used to disseminate advertisements, and the viewers are mostly young, middle-class, and highly educated individuals. Due to the strong purchasing power and significant market influence of this group, it represents a highly promising market channel with great development potential.
advancement
The advertising machine breaks away from the traditional advertising methods such as distributing leaflets and using newspapers. Instead, it is environmentally friendly, energy-saving, and capable of providing various forms of communication in multiple directions, which is easily accepted by a wide range of people.
high efficiency
The advertising machine can store a large amount of information. It can transmit information with a quality and accuracy far superior to that of other media. Moreover, it can promptly update the information or make adjustments according to market demands, thus effectively meeting the needs of customers in a timely manner.
economical efficiency
Advertising through advertising machines can replace flyers, newspapers, and TV commercials. One advantage is that it can reduce the costs of printing, mailing, and expensive TV advertising. On the other hand, CF cards and SD cards can be rewritten multiple times, thereby reducing the losses caused by frequent exchanges.
technicality
The multimedia advertising machine, as the terminal of the multimedia information dissemination system, is an integrated dedicated embedded computer. It possesses powerful multimedia information processing capabilities, including: → Real-time video and audio decoding → Real-time video and audio playback → Compatible with various image, animation and audio formats. It has an Ethernet interface and supports centralized control via TCP/IP network.
The application is also extensive. It can be used in large supermarkets, clubs, squares, hotels, government institutions and households. The advertising content is highly effective, updated quickly, and the content can be changed and replaced at any time.
Contact Us
For more product information or to place an order, please contact our sales team. We will be dedicated to providing you with professional service and support.
Telephone：+86-188 -2337-9302
Email：info@lcdtouchdisplays.com
Website：https://www.lcdtouchdisplays.com
