What are the usage scenarios of outdoor digital signage?
Why are outdoor digital signs important?
Outdoor digital signage is very important because it can enhance the visibility of a company, brand, product, service or event. It is usually placed in a public area with sufficient space to create the first visual impact for users. In most cases, outdoor digital signage is larger than indoor signage and can be viewed from a greater distance. In fact, digital billboards are a common application of digital signage, and the popularity of outdoor digital signage has skyrocketed in the past decade.
Now let's take a look at the common application scenarios:
CBD Shopping Center
Outdoor shopping centers and lifestyle centers use digital signage (which is usually interactive) to list all the stores, restaurants and services within their facilities. These digital signs are very convenient for first-time visitors as they enable guests to easily find what they are looking for and where they need to go, thus saving time. Because they are often placed near entrances and other areas with high foot traffic, they help ensure that tourists do not get lost and have a comfortable experience.
Bus stop
The digital signage at bus stops is used to display bus timetables, local information, maps and advertisements; this type of outdoor signage is very useful as it can help passengers, especially those visiting the area for the first time, ensure that they take the correct bus and know at which stop they need to get off; Due to the high traffic volume at bus stops, it provides an effective platform for businesses to promote their products, brands and services.
Digital billboard
Digital billboards, with their greater practicality and flexibility, have gradually replaced the old-fashioned traditional billboards. They can play multiple sets of advertisements simultaneously, or offer the additional benefit of playing advertisements at scheduled times and locations. For instance, it is possible to choose to display advertisements only during the morning rush hour. During this period, as more cars hit the road, the company with the billboard can charge more for the advertisements shown during this time. Digital billboards also offer additional practicality as they can be used to display emergency information, such as road conditions, accidents, or weather warnings.
Transportation hubs such as subway stations - Digital signage is used to assist passengers in moving around in train stations, airports and subway stations; they are typically used to display train schedules and provide the latest information on any delays along the way. They also notify passengers when to board and alight, ensuring their safety during this process. Finally, like most digital signage, they can be used to display advertisements for large and small companies, helping to promote various services and products.
Parks and scenic areas
Parks or scenic areas use digital signage for navigation, information display and to convey important updates, including emergency messages. Many theme parks have digital signage displays to assist visitors in navigating the park and locating rides or attractions. Besides navigation, they also offer other park services such as restaurants, kiosks or guest service stations. Overall, digital signage provides a useful tool for theme parks, which can effectively assist guests without the need for additional staff.
Gymnasium and outdoor activity center
The stadiums and outdoor activity centers utilize digital signage to provide comprehensive or feature-based coverage of their sports or events (such as concerts). Similar to television monitors, many sports venues and activity centers use these digital screens to offer additional views, ensuring that spectators can see what is happening at any time regardless of their seating positions. These displays are also used to provide real-time updates and promote the upcoming events at the location.
Finally, like all digital signage, they are also used for promoting brands, products or services. Outdoor digital signage can provide navigation solutions, enhance brand awareness, and provide important information to the public; they are durable and reliable, and offer convenience to many transportation hubs and theme parks.
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