【Business Display】Solutions | Targeted Digital Signage
Background of the Plan
With the continuous development of modern technology, digital display technology is widely applied everywhere. The application of digital signage has brought many conveniences to the service industry. Different from traditional signs, digital signage can update the displayed content in a timely manner, has rich and interesting interactive content, and is widely accepted by the public. In addition, it can also save costs for businesses to a certain extent, and the insertion of advertisements can bring substantial profits.
Currently, digital signage in the market is divided into two types: those that cannot make sounds and those that can. According to research, digital signage that can make sounds has a higher content conversion rate. However, there are some problems: if the volume is too high, it will disrupt the public acoustic environment and public order; if the volume is too low, the information will not be conveyed clearly, the conversion rate will be low, and potential business opportunities will be lost. How to solve this acoustic problem has become an urgent issue for digital signage manufacturers and application providers.
Overview of the Plan
Directional digital signage is a high-tech digital signage that integrates Internet, multimedia technology, touchscreen technology and directional sound technology. It can release news, announcements, entertainment, advertisements, navigation and other information in the form of audio and video, graphics and text, and achieve targeted and centralized voice distribution. It has extremely strong targeting, greatly improving interactivity and conversion rate of communication.
With the development of the Internet, digital signage has become increasingly diverse. In response to the various usage scenarios and forms of targeted digital signage, Qingting Acoustics has respectively customized the following two solutions:
For digital signage in the form of advertising machines, Qingting Acoustics adopts an integrated system approach, incorporating directional sound technology into the interior of the advertising machine. This directly replaces the position of traditional sound-emitting devices, achieving an integrated directional sound digital signage.
For LED/LCD large-screen digital signage, Qingting Acoustics adopts an external system integration approach, integrating the directional speaker PolySound products at the top or sides of the digital signage to achieve a directional sound, modular digital signage.
Both solutions have a high degree of integration with digital signage, without affecting the product's aesthetics. Based on the propagation principle of directional sound technology, they can regulate the sound transmission range. Within the range, the sound wave intensity is high, and the sound transmission is clear, significantly increasing the content conversion rate. Outside the range, the sound wave intensity weakens, approaching the environmental protection value, and does not cause additional pressure on the environmental sound field. This complies with the relevant regulations for advertising placement in public environments and addresses the weak sound emission feature of digital signage.
Application scenarios
It is applicable to large public service places such as shopping malls, hotels, hospitals, scenic spots, airports, subway stations and bus stations.
Advantages of the Plan
Voice-directed delivery enhances the conversion rate of communication.
Integrated with directional sound technology, audio sounds are confined to spread within a designated area. Based on the super directivity feature of directional sound, the sound is more concentrated and clearer, breaking the awkward situation where traditional digital signage cannot produce sound or the sound is too small or disturbing to the public. This greatly improves the efficiency of advertising dissemination.
2. The avant-garde acoustic environmental protection concept is in line with environmental demands.
The volume on both sides of the directional digital signage increases with the angle. The volume gradually weakens to blend in with the ambient sound, making it difficult for the human ear to distinguish and not adding extra noise to the environment.
3. Touch navigation, enjoy intelligent services anytime and anywhere.
Real-time display of the current location, with the ability to independently select the floor, route, scenic spots, dining, entertainment and other options for guided tours, reducing the cost of manual guided tours, and offering greater interactivity and convenience.
4. Strong environmental adaptability, matching the requirements of scene deployment.
According to different scenarios, the broadcast content can be adjusted. For instance, in shopping malls, floor guides, merchant advertisements, and mall events can be broadcasted; in scenic spots, scenic area guides, route maps, and scenic area activities can be displayed; in advertising media, advertisements and fashion weeklies can be updated regularly. It is suitable for both indoor and outdoor use, meeting the multi-scenario application needs of businesses.
5. Back-end management, remote release and update push content.
The equipment can be remotely set and managed through the background management system, and the broadcast content can be updated in a timely manner. The system operation is simple, achieving intelligent and low-cost operation.
6. Support for humanized customization to achieve flexible application.
Considering the different spatial structures in various usage scenarios, to achieve the ideal communication and usage effects, directional digital signage is available for customization to meet merchants' various requirements for appearance, size, and sound field environment.
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