[Business Display] Solution | Targeted Digital Signage
Background of the Plan
With the continuous development of modern technology, digital display technology is widely applied everywhere. The application of digital signage has brought many conveniences to the service industry. Unlike traditional signs, digital signage can promptly update the display content, has rich content and is interactive and entertaining, and is acceptable to the public; moreover, to a certain extent, it can also save costs for businesses, and the insertion of advertisements can bring abundant profits.
Currently, digital signage on the market is divided into two types: non-sound-producing and sound-producing. According to research, the content conversion rate of sound-producing digital signage is higher, but it also has some problems: the volume is too loud, which disrupts the public environment sound field and disturbs public order; the volume is too low, which makes the information transmission unclear and the conversion rate low, resulting in the loss of potential business opportunities. How to overcome this acoustic problem has become an urgent issue that digital signage manufacturers and application providers need to solve.
Summary of the Plan
Directional digital signage, a high-tech digital signage that integrates Internet, multimedia technology, touchscreen technology, and directional sound technology, can display news, announcements, entertainment, advertisements, navigation and other information in audio-video and graphic display forms, achieving centralized voice directional distribution with extremely strong targeting, greatly enhancing interactivity and conversion rate of dissemination.
With the development of the Internet, digital signage has become diversified. Facing different usage scenarios and different forms of directional digital signage, Qingting Acoustics has respectively customized the following two solutions:
For digital signage with the shape of an advertising machine, Qingting Acoustics adopts the method of integrating directional sound technology within the system, integrating the directional sound technology into the interior of the advertising machine and directly replacing the position of the traditional sound-emitting device, achieving an integrated directional sound digital signage.https://www.lcdtouchdisplays.com/products.html
For LED/LCD large-screen digital signage, Qingting Acoustics adopts the method of integrating externally in the system, integrating the directional speaker sound collection products at the top or both sides of the digital signage to achieve a separate directional sound digital signage.
Both solutions have an extremely high degree of integration with digital signage, do not affect the aesthetic appearance of the product, and based on the propagation principle of directional sound technology, can regulate the sound propagation range. Within the range, the sound wave intensity is high, the sound is clear, and the content conversion rate is greatly improved; outside the range, the sound wave intensity weakens, approaching the environmental sound level, and will not cause additional pressure to the environmental sound field, which is in line with the relevant regulations for advertising placement in public environments, solving the weakness of the sound output of digital signage.
Application Scenario
Suitable for large public service places such as shopping malls, hotels, hospitals, scenic spots, airports, subway stations, and bus stations.https://www.lcdtouchdisplays.com/products.html
Advantages of the Plan
1. Voice-based direct transmission, enhancing the conversion rate of dissemination. Integrating directional sound technology, the audio is controlled to be disseminated within the designated area. Based on the super-directional characteristics of directional sound, the sound is more concentrated and clearer, breaking the embarrassing situation where traditional digital signage cannot produce sound or the sound is too small or causes noise disturbance, and significantly improving the efficiency of advertising dissemination.
2. Cutting-edge acoustic environmental protection concept, meeting environmental requirements. The volume on both sides of the directional digital signage increases with the angle, and the volume gradually weakens until it blends with the environmental sound, making it difficult for the human ear to recognize and not causing additional noise burden to the environment.
3. Touch control navigation, enjoying intelligent services anytime and anywhere. Real-time display of the current location, independently selecting the floor, route, scenic spots, dining, entertainment, etc. for navigation, reducing the cost of manual navigation, with stronger interactivity and greater convenience.
4. Strong adaptability to the environment, matching the demand for scene dissemination. Based on different scenarios, the broadcast content is projected. For example, in a shopping mall, it can project floor navigation, merchant advertisements, shopping mall activities, etc.; in a scenic area, it can project scenic area navigation, scenic route, scenic area activities, etc.; in advertising media, it can update advertising content, fashion week, etc. It is suitable for indoor and outdoor environments, meeting the multi-scenario usage needs of merchants.
5. Back-end management, remote release and update of push content. Through the back-end management system, remote settings and management of the equipment can be carried out, timely updating the broadcast content, with simple system operation and achieving intelligent and low-cost operation.
6. Supports personalized customization, enabling flexible application. Considering the different spatial structures of usage scenarios, for achieving the ideal dissemination and usage effect, the directional digital signage accepts customization, meeting various requirements of merchants for appearance, size, sound field environment, etc.
Contact Us
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Telephone：+86-188 -2337-9302
Email：info@lcdtouchdisplays.com
Website：https://www.lcdtouchdisplays.com
