Views: 0 Author: Site Editor Publish Time: 2025-10-13 Origin: Site
A Comprehensive Market Investigation And Investment Prospect Forecast of China's Digital Signage Industry
Digital signage is a professional multimedia audio-visual system that uses terminal display devices in public spaces to present public information, advertising promotions, and other content in a dynamic, customizable, and interactive manner. It is often referred to as the "fifth media" after newspapers, radio, television, and the Internet. In the industry chain, the upstream is composed of core components and technical support, involving display panels, main control boards, sensors, structural components, operating systems, etc.; the middle stream is the digital signage manufacturing process, where manufacturers mainly integrate the upstream components into terminal products and provide system solutions; the downstream is the application process, including commercial retail (store guidance screens, supermarket electronic price tags, etc.), transportation (flight information screens, platform guidance screens, etc.), public services (hospital triage screens, school information screens, etc.) and other scenarios. Chain supermarkets usually have numerous products for promotional activities. Digital signage can present various product discount information, special offers, and buy-give-away activities in real-time and intuitively to customers through video playback, image display, and scrolling text, allowing customers to quickly understand the current promotional situation upon entering the supermarket and guiding their consumption behavior. In 2023, the number of retail stores in Chinese chain supermarkets was 26,600. On one hand, digital display technology is constantly innovating and evolving, with technologies such as liquid crystal displays and LCD displays becoming increasingly mature, resulting in better display effects for digital signage, capable of presenting high-definition and colorful images to attract audience attention; on the other hand, the consumption market is recovering, and advertising demand is increasing. Digital signage, as an efficient advertising display medium, can display advertising content in a rich and diverse form and is favored by advertisers.
In the busy retail environment, LCD electronic tags, with their outstanding performance and numerous advantages, are gradually emerging and becoming the new favorite in the retail industry.
